The Hype fashion label first started in a small office space before expanding very quickly rapidly and taking over the rest of the building.

What started with a simple t-shirt design and a lighter with a tongue in cheek inscription, eventually snowballed into what streetwear brand Hype has become today. Major retailers were coon knocking on their door wanting to get themselves some stock from the newly created UK streetwear label. When the two creators of Hype inscribed a lighter with the words ‘Get Your Own Lighter’ and designed a floral-printed tee with a simple script printed on it, no one thought for a moment it would grow into a fashion label that would become an instantly-recognisable global brand and a household name in the UK.Īfter Hype won a Facebook competition for t-shirt printing, their first batch of t shirt stock sold out in only a matter of hours, and there was high demand for them to supply more. Hype made their mark in the fashion world thanks to a combination of quality and on-trend designs which they marketed using numerous social media platforms, which eventually helped the secure some global superstars and celebrities to represent their brand. Established back in 2011, Hype was founded by a rebellious duo of designer friends who bucked trends to create what went on to become some of the most iconic printed t-shirts in the UK. Hype is a statement streetwear brand who are world-renowned for their vibrant prints and patterns, city-inspired essentials, and statement signature pieces. This is one fashion label that lives up to the Hype.

That’s why right now, for the time being at least, Hype is uber cool. They have ubiquitous talents that lay in the exploitation of that predominantly teenage paradox of wanting a look of individuality, while also conforming at the same time. The company directors are refreshingly as young and garrulous as the teens and twentysomething customers the Hype brand is aimed. While Hype was initially self-funded, this distinctive streetwear label with their unique signature designs and prints helped elevate them to become one of the top labels for casual threads. Still essentially a small London label, Instagram darlings Hype Clothing have an impressive online fanbase, and their designs speak to more of a vintage era while also incorporating some of the best modern design elements. Thanks to their selection of extravagant designs and bold prints, the aspiring UK label quickly garnered themselves a massive cult following and plenty of media attention, which turned them into a global phenomenon. One of the few brands to achieve this, is Hype Clothing. But every now and again, we get to witness a label breaking away from the rest of the crowd as it grows into something special. The consensus seems to be that you’re going to need a unique product and plenty of drive to build it in an oversaturated market. Honestly, there haven’t been very many independent streetwear labels who have truly made it. With its knowing logo and punchy prints, Hype has the market cornered with their range of trendy streetwear for the new generation. Just Hype Clothing… where our reality creates our dreams, and our dreams become our reality.

Hype clothing ebay